Acta Musealia

The structure and organisation of Baťa Company sales network was based on a system of autonomous units in which the key element was the personality of an employee - a shop assistant. Applicants for jobs with Baťa Company were motivated by remuneration and self-reliance as well as modern way of work and life. A good shop assistant was not only well informed about the sales techniques but also had thorough knowledge of technology of offered goods as well as administration skills. The employee was responsible for initiating various marketing strategies and always strived to improve the quality and quantity of sales. Through Baťa Company press he then shared his experience with other colleagues so that everybody could learn from it and make the best use of it in future. An honest and diligent shop assistant would achieve positive assessment and important career advancement.

Keywords: Baťa, motivation, shop, customer service department store