Acta musealia 2015/1-2:62-77 | https://doi.org/10.62317/amu.2015.004

Motivace v prodejnách a domech sluľby firmy Ba»a

Tereza Kovaříková
Muzeum Napajedla

Motivation in the Shops and Customer Service Department Stores of Ba»a Company

The structure and organisation of Ba»a Company sales network was based on a system of autonomous units in which the key element was the personality of an employee - a shop assistant. Applicants for jobs with Ba»a Company were motivated by remuneration and self-reliance as well as modern way of work and life. A good shop assistant was not only well informed about the sales techniques but also had thorough knowledge of technology of offered goods as well as administration skills. The employee was responsible for initiating various marketing strategies and always strived to improve the quality and quantity of sales. Through Ba»a Company press he then shared his experience with other colleagues so that everybody could learn from it and make the best use of it in future. An honest and diligent shop assistant would achieve positive assessment and important career advancement.

Keywords: Ba»a, motivation, shop, customer service department store

Zveřejněno: 15. červen 2015  Zobrazit citaci

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Kovaříková, T. (2015). Motivace v prodejnách a domech sluľby firmy Ba»a. Acta musealia13(1-2), 62-77. doi: 10.62317/amu.2015.004
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Reference

  1. Bohumil Lehár, Dějiny Ba»ova koncernu (1894-1945), Praha 1960, s. 37.
  2. Frantiąek Hodáč, Tomáą Ba»a - ľivot a práce hospodářského buditele, Zlín 2015, s. 192.
  3. Frantiąek Račanský, Učebnice péče o nohu, Zlín 1933, s. 8 - předmluva J. A. Bati.

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